Although alliances among Park Avenue merchants have existed since the 1950’s, the Park Avenue Merchants Association (PAMA) was officially organized in 1976 by Hattie Wolfe.  The association pooled the resources of local merchants to promote “The Avenue” (as it is called locally).  The Association held its first Sidewalk Sale in the summer of 1977.

The PAMA became a division of the Winter Park Chamber of Commerce in 1992.  Today, this 120+ member committee is the voice for business owners in the downtown business district. All PAMA members hold dual membership in the Chamber and work collaboratively on special events, marketing campaigns and advocacy that affects business on and near Park Avenue. The association works diligently to promote the Park Avenue area to both tourists and locals alike.  It has created signature events like Sip, Shop & Stroll, and still holds Sidewalk Sales several times a year.

Join the Park Avenue Merchants Association

For membership information and to join, contact Lauren Bloom or Stacey Cox at

PAMA 2017 Board of Directors

This representative group of local business leaders sets the agenda for the association, its marketing initiatives and advocacy efforts.

Jami Wray, Peterbrooke Chocolatier, President
Liz Andert, Scout & Molly’s President-Elect
Sarah Grafton, Grafton Wealth Management, Past President
Susanne Graffham, Winter Park Wedding Chapel Treasurer
Lauren Zimmerman, Writer’s Block Bookstore, Secretary

Paige Blackwelder, Tuni
Tuni Blackwelder, Tuni
John Dowd, CRA Advisory Board
Milena Dumas See, Inc.
Becca Fritz Luxury Trips
Michael Gibbons Eyes & Optics
Lambrine Macejewski Cocina 214
Jane McLean, The Alfond Inn
Kristina Mackinder, Eyes & Optics
Tammy Sexter, Bosphorous Turkish Cuisine
Kevin Wray, Peterbrooke Chocolatier 
Meredith Gardner The Grove 
Millie Harris The Collections 
Joanne McMahon 310 Park S./Blu on the Ave/Partridge Tree 
Susan Skofield Winter Park History Museum 
Suzy Spang Park Plaza Hotel 
Mindy Livingston Park Plaza Hotel 

City Liaison
Kyle Dudgeon, City of Winter Park, CRA Program Manager

Winter Park Chamber of Commerce Staff
Betsy Gardner Eckbert, President/CEO
Jamie Hollis, Senior Director of Strategic Initiatives
Katherine Keller, Marketing & Communications Director